Kia Sorento and Kia Sportage, the two most popular crossover utility vehicles in the U.S., have been honored as the number one ranked vehicles in Total Value in Medium and Small SUV segment respectively in Strategic Vision’s latest Total Value Index study. This is Strategic Vision’s 16th annual TVI study.
The firm surveyed more than 350 new car and over 77,000 buyers who have purchased these models between September 2011 and June 2012. . “The result shows that innovation is the strongest single predictor of which cars, brands and corporations are seen as the best value, or ‘Total Value’ in our study,” stated Alexander Edwards, president of Strategic Vision.
“Kia takes great pride in advancing value to new levels of sophistication, and Strategic Vision’s ‘Total Value’ recognition is gratifying because it is based on feedback from Sorento and Sportage customers,” said Michael Sprague, executive vice president, marketing & communications, KMA. “This honor speaks to Kia’s goal of producing cars that are not only affordable but also dynamic in terms of their design, performance and cutting-edge technology attributes.”
Strategic Vision’s latest study reveals buyers are guided by both innovation and quality. The Sorento is a value-minded CUV that combines both fun and functionality whereas the top-selling points for Sportage are its superior performance and stylish design. In a nutshell, both these vehicles are perfect combination of great performance, fun-to-drive personality and modern amenities.
To learn more about 2013 Kia Sportage and Sorento, visit Motion Kia, the full-service Warren County Kia dealership located in Hackettstown,New Jersey. For a limited period we are offering a 0% APR financing option on all new Kia vehicles.